Post Prohibition

Even long after Prohibition’s repeal, U.S. tourists continued to cross the border for entertainment. The travel brochures, postcards, advertisements, and photographs show there was a steady stream of tourists across a wide demographic visiting Tijuana in the 1970s and 1980s. Tijuana remains a popular tourist attraction today.


American tourists, in Western attire, on Avenida Revolución
American tourists, in Western attire, on Avenida Revolución
Harry Crosby
Members of the Royal Rangers Christian youth organization, posing for a photograph astride a typical Tijuana burro on Avenida Revolución
Members of the Royal Rangers Christian youth organization, posing for a photograph astride a typical Tijuana burro on Avenida Revolución
Harry Crosby

The Promise and Reality of Tijuana

The Promise and Reality of Tijuana

A Primer for the Tijuana Tourist, by Roberta Ridgely, San Diego magazine. Vol. 12, no. 9 July 1960


Tijuana : the visitor's complete guide
Tijuana : the visitor's complete guide
1968
Tijuana: so near and yet so foreign
Tijuana: so near and yet so foreign
1973

International border, Mexico and U.S.A., San Ysidro, Calif.
International border, Mexico and U.S.A., San Ysidro, Calif.
1960
Three tourists in a burro cart in Tijuana, Mexico
Three tourists in a burro cart in Tijuana, Mexico
August 25, 1942

Bullfights, Tijuana Mexico, 1976 Season
Bullfights, Tijuana Mexico, 1976 Season
1976
Bullfights, Tijuana Mexico, 1977 Season
Bullfights, Tijuana Mexico, 1977 Season
1977

Caliente: Where fun spends the weekend, 1960

Caliente: Where fun spends the weekend
Pamphlet cover
Caliente: Where fun spends the weekend
Pages 1-2
Caliente: Where fun spends the weekend
Back cover
Caliente: Where fun spends the weekend
Pages 3-4
Caliente: Where fun spends the weekend
Pages 5-6
Caliente: Where fun spends the weekend
Pages 7-8
Caliente: Where fun spends the weekend
Pages 9-10
Caliente: Where fun spends the weekend
Pages 11-12