Post Prohibition
Even long after Prohibition’s repeal, U.S. tourists continued to cross the border for entertainment. The travel brochures, postcards, advertisements, and photographs show there was a steady stream of tourists across a wide demographic visiting Tijuana in the 1970s and 1980s. Tijuana remains a popular tourist attraction today.
The Promise and Reality of Tijuana
A Primer for the Tijuana Tourist, by Roberta Ridgely, San Diego magazine. Vol. 12, no. 9 July 1960
Caliente: Where fun spends the weekend, 1960